Wasal
Morocco's first social e-commerce platform connecting buyers and sellers in a community-driven marketplace.
Wasal is Morocco's social shopping marketplace, built for Groupe AKSAL. We built the whole platform behind it: the iOS and Android apps, the marketplace engine, the back office, a seller portal, a trilingual web storefront, the delivery layer and the cloud infrastructure it all runs on.
What we built
Marketplace API
Powers the apps, website and delivery flows: accounts, search, cart, orders, returns, notifications, referrals and a partner API.
Back office
An Odoo-based business system for store onboarding, product approval, orders and refunds, delivery zones, promotions, loyalty, commissions and support.
Seller portal
A dashboard where sellers run their products, orders, returns, promotions, payouts and analytics, with roles for store staff.
Seller mobile app
A companion app for sellers to handle orders, products, returns, invoices, promo codes and team users on the go, with a delivery QR on every order.
Web storefront
A fast, SEO-friendly shop in Arabic, French and English, with guest checkout and links that open straight in the app.
Delivery & logistics
A driver app backend with live tracking, connected to courier partners across Morocco.
Cloud infrastructure
Containerised, auto-scaling services on AWS, defined as code and load-tested, with self-hosted product analytics.
Key features
- Shoppable video and photo posts, curated moodboards and a creator affiliate programme
- Express delivery from 2 hours, priced by delivery zone
- Card payments and cash on delivery, with an SMS code confirming card-order handover
- AI-written product descriptions for sellers in French, Arabic and English
- Automated listing checks before products go live
- Catalogue sync with Shopify, WooCommerce, PrestaShop, Magento and Odoo stores
- Support over WhatsApp, helpdesk and live chat, plus push notifications
Built with
Inside the app
7 key moments
All screens
Across the site
Desktop & mobile
